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I'm not lost, I'm on my way. #byronbay #35mm

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Ram Trucks Site Re-design/ Vehicle Landing Page

Objective: Create a total redesign of RamTrucks.com
Role: Design/Art Direction
Agency: SapientNitro
Deliverables: Site redesign



Cathay Pacific

Objective: Redesign the In-flight experience for Cathay Pacific & Dragon Air
Role: UX Design/Visual Design/Art Direction
Agency: DesignWorks
Deliverables: Re-design of a responsive in flight experience across seatback, desktop, tablet & mobile



GUI Styleguide & Template




AirWick Site Redesign

Objective: Full Brand redesign of AirWick's global and US sites.
Role: Senior Art Director
Agency: Genuine Interactive
Deliverables: Fully responsive redesigned site, with all interior pages designed to follow the newly established brand guidelines.



Digestive Advantage – Health you Deserve

Objective: Information design of product story on desktop & mobile
Role: Senior Art Director
Agency: Genuine Interactive
Deliverables: