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Footprint

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FOOTPRINT

Footprint is a mobile application to help us connect with our food. Even if we just change one small thing, we make a difference. Simple reminders to help us help the planet, instant comparison of products to sort through the overload of information out there.

Product transparency, to catalog our footprint on the planet. Each product when scanned gives the user the amount of water, waste and carbon savings, as well as a score on how ethically it was produced.

All of these figures take into account the distance the product has had to travel, the water used to produce and emissions produced in production and travel. Immediate results. Track your shops, and get a tangible grasp on how much you are doing to help.

 
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Inspired by the philosophy of the Slow Food Movement:

All food should be

  • GOOD: quality, flavorsome and healthy food

  • CLEAN: production that does not harm the environment

  • FAIR: accessible prices for consumers and fair conditions and pay for producers

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Solution

Socially aware consumers want to feel satisfied when shopping for sustainable products. This app provides the ability to instantly compare products, as well as a tangible connection to the change that they are making in the world.

 
 
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Role: UX / UI / ART DIRECTION / VISUAL DESIGN

UX / UI / Art Direction / Design

2017