TARONGA ZOO - RAISE YOUR PALMS - BRANDING
IDEA
Saving Tigers through Education
When you visit the Sumatran Tiger exhibit at Taronga zoo you will be guided through an educational EFFORT in conservation. We were tasked to brand the exhibit; ‘Raise your Palm’, bringing to the forefront the effects that unethically sourced palm oil has on THE environment, and specifically the natural habitat of these sumatran tigers .
As you enter the exhibit you are ‘boarded’ onto an airplane simulated experience that transports you over (what should be) the native rainforest habitat of these tigers. the windows of the plane are videos depicting the destruction of their habitat due to unethical palm oil production. After you land, only then do you get to experience the beauty of these animals in this exhibit. When you leave you exit through a grocery store like simulation. In this store you are able to “shop” for products, that you would normally purchase, and once you add them to your cart, you are given transparency into how potentially harmful these products are for these animals. You are able to email yourself a summary of your grocery shop as a reminder to how you could be a little more helpful in the future.
