NSW NO space for weeds - campaign branding
Wordmark
This brand plays on the invasive, spreading nature of weeds. Setting the brand in Real Head Pro, with custom kerning. A new green is chosen of accessibility in regular and inverse. This brand replaces the old “New South Wales, No Space 4 Weeds” campaign logo. This campaign should be used in replacement of this older campaign materials.
Expansions & REDUCTIONS
For use in various settings, the logo can expand and retract from the ridiculous to the standard spelling of ‘weeds’. This playful use of type further animates the pervasive, spreading nature of weeds.
