MEADOWFRESH DIGITAL PLAYBOOK + ‘From Our Home To Yours’ CAMPAIGN
Digital Playbook with working master styleguide created in Figma. This playbook was created with the intention of being a living and breathing brand piece for the client to distribute to all of their different creators across APAC with the goal of transitioning to a more cohesive brand look and feel in the market. The document links to working digital component assets that can be updated in real-time and downloadable (when given access).
FROM OUR HOME TO YOURS
The goal of the campaign was to connect the consumers directly to the quality of their product. The milk is produced in New Zealand and Australia, and the target audience was predominantly families in South East Asia. The concept 'From Our Home To Yours' was born.
